How to describe a product? There is no single answer to this question; the options are almost endless. However, if you don’t know where to start, you can follow this simple template to guide you as you write your product descriptions.
Option 1: Follow these 4 basic points
- Compliment the customer.
- Always keep the focus on the product.
- Mention the advantages that the product offers thanks to its characteristics.
- Offer simple advice.
For example, if your online store sells unicorn-shaped makeup brushes, you can write something like this:
Like this unicorn brush, you are unique. These brushes are made with synthetic bristles to facilitate cleaning. Complete the set with our mermaid-shaped brushes for a dream make-up.
If you are selling a dress, you can follow this example:
Nothing will highlight your curves like this amazing evening dress. Made of stretchy material, this dress will hug your body by highlighting all the right spots and highlighting your silhouette. With a simple black heel, it will complete the perfect look.
Also read: Is Writing A Product Description Necessary?
Option 2: Find a product description writer
If writing to sell isn’t your forte, and you’re failing to write an effective product description, you might want to find a writer to do it for you. Finding the right writer takes patience. You can use sites like ProBlogger, Fiverr, or Guru to find quality writers for your product descriptions. Look at the reviews, portfolios, and previous customers to find the perfect writer for your online store.