An effective description of the product has the incredible ability to drive the customers to purchase. The way you present your products can directly influence your sales rate. Therefore, writing good product descriptions is a key skill if you have an e-commerce website.
Most customers make purchases on the basis of product photos, but the product description will help undecided customers to understand if that item is the best choice for them. By explaining the main benefits and value of your product to your prospects and offering them a solution to their problems, your product description can help you generate more sales, reduce refund requests and, most importantly, build confidence to improve customer loyalty.
In this article, you will learn how to recommend a product to a customer and how to write a description that will turn visitors into customers. Not just that, you will also find tips about how to find a writer for your descriptions, suggestions of how to use ready-made description templates.
Product description: what is it about?
In simple terms, the product description is the text that you use to present your product to customers. He explains to potential customers about its features and benefits. A product description’s objective is to provide customers with enough details to encourage them to make a purchase.
To understand how to write a description of a product that can be converted, you need to write a text that can convince consumers to purchase. What is the problem that your product solves? How is your product going to benefit your customers, and how is it different from other products in the market? Your descriptions should address these questions in a straightforward and easy-to-read way.
How to write a convincing description for a product
Writing to sell is a key skill when it comes to e-commerce. Here are eight tips you can follow to learn how to write a good description that can convince someone to buy from your store!
1. Keep it original
Avoid using the supplier’s product description, particularly if you’re using dropshipping suppliers. You’ll stop being penalized by Google if you write the descriptions yourself. Also, you will get a better SEO ranking and therefore a higher position on the search engine results page.
2. Make it easy to read
It’s important that the product description is easy to understand. To inspire customers to make a decision right away, use bulleted lists and clear phrases to present key facts. For example, if you sell computers, it would be a smart idea to list all of the software and technical requirements so that customers can quickly analyze all of the information.
3. Know your audience
Knowing the audience is important when writing to sell. If you’re selling fun items like Christmas sweaters or food-shaped jewelry, you might want to add a description that illustrates this. A playful and light tone should be the focus of the content marketing strategy in this case. Customers who purchase this sort of object are likely to enjoy explanations that make them happy. Humor, on the other hand, does not operate in every market niche. If you sell life jackets, funeral products, or other items that your customers might be sensitive to, you won’t want to write a joking or amusing product description.
Also read: Get More Views On YouTube For Your Business!
4. Optimize for SEO
The best way to optimize your product summary is to use a tool like On-Page SEO Checker to analyze your product pages. Use keywords relevant to your items. Keywords are those words that people enter in the search box while they search for a particular thing. Using such keywords in your description will increase the chances of your product being shown to them on search engine result pages.
5. Tell a story
Create a plot out of the product description. It may be a story about why the customer requires this product to fix their issue. Or a story about the product’s benefits, or a funny story that holds the customer’s attention. Alternatively, share your brand’s story and focus on brand recognition to keep customers involved in your product.
6. Perform A/B tests
Don’t forget to perform split tests to understand how to best present a product. Try different formats, lengths, words, and more. Conducting a / b testing can also help you improve the conversion rate of your product pages.
7. Double-check the description
Always double-check and re-read what you have written, to make sure there are no typos or inaccuracies. You can also use a tool like Grammarly to improve your writing.
8. Add all the details
Before writing a description, make sure your consumers have all the details they need. For example, if you sell clothes, you need to provide details about the type of cloth, clothing care and size, to help customers before and after buying; If you’re selling mobile phones or other technical accessories, you’ll need to give all the technical information; and so on.